September 24, 2019 | Storytelling
Because stories allow space for all seasons of life, they woo us in mysterious ways and we catch ourselves listening with held breath. Stories affirm the reality of the hard and fluctuating seasons we encounter. They encourage us to us to embrace our own seasons. They make us feel seen.
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September 10, 2019 | Case Study
By casting Misty Copeland’s painful but bold and victorious story at the forefront of its brand, Under Armour has established itself as a sportswear company for women of all bodies, backgrounds, and experiences.
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August 23, 2019 | Storytelling
Lead with story and watch as people—consumers, donors, students—move in closer as they are inspired to unearth and begin unpacking boxes of their own.
August 9, 2019 | Book Reviews
Bill Gates and Barack Obama have praised Desmond’s story-based approach. The book has sold countless copies and stands as a widely acclaimed New York Times bestseller. It has opened the eyes of many to the true underlying currents of poverty as well as giving faces and names to statistics and numbers.
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July 24, 2019 | Case Study
Building a strong brand is critical. But maintaining a strong brand requires an acute awareness of your changing audience and its needs. A brand’s narrative must be about more than achieving sales targets or marketing metrics if it wants to remain relevant and effective in the minds of its consumers.
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July 10, 2019 | Storytelling
When the power of visual storytelling is combined with individual relevance, a level of interest, engagement, and impression can be formed beyond that of any other means of communication.
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June 24, 2019 | Storytelling
By leveraging the Ben Franklin “impact story” effect, you have a tremendous opportunity to increase your chances of getting incremental donations from existing donors.
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June 10, 2019 | News & Events
The student loan crisis has gotten a lot of attention in the last few years. Given the extent of the crisis, this isn’t necessarily surprising. With an estimated $1.5 trillion in outstanding federal student loans, the problem effects many Americans every day.
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May 22, 2019 | Storytelling
The effect that a well-told, individually relevant story with a meaningful narrative can have on the brain is something that cannot be ignored. Especially when it comes to fund raising, donor relations, stewardship, and advancement.
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May 8, 2019 | Storytelling
To really make a lasting connection, and as a result, a fruitful engagement over time, you have to go beyond generic storytelling and make stories individually relevant. But at this point, with the number of media channels and messages that we are exposed to on a daily basis, that’s just table stakes.