There is no celebration too large or far-reaching which cannot be traced back to the tendrils of individual stories. Nujeen reminds us how powerful a story can be and enfleshes National Geographic’s exploratory, limitless vision.
Our latest storytelling insights and Mythos software updates
December 23, 2019 | Storytelling
Whether making marketing decisions or sitting on a plastic porch chair with friends, we rely on stories for creating and cultivating meaningful connections. Stories provide us with sanctuary.
December 12, 2019 | Book Reviews
“Brian found a salamander in the woods. It was a little orange salamander that crawled through the dried leaves of the forest floor. The salamander was warm and cozy in the boy’s hand. ‘Come live with me,’ Brian said. He took the salamander home.”
November 27, 2019 | Book Reviews
A brand has a higher chance of inciting a donor’s empathy and, subsequently, future charitable giving the more it resonates with the donor’s personal beliefs, goals, and preferences. For this reason it is critical to tell relevant, emotionally-charged stories and to match the right ones with the right people.
November 12, 2019 | Storytelling
Regardless of the specific response a story evokes, the human brain cannot help but open its eyes and wake up. It cannot remain unaltered by stories. A well-crafted, honest, vulnerable story told to the right people at the right time is likely to be fringed with the divine and the sublime.
October 24, 2019 | Storytelling
Because we know a good narrative when we hear or read it. We know it immediately. It fills the caverns of our minds and echoes down the corridors of our veins. It resounds off everything and the air brims over with it.
September 24, 2019 | Storytelling
Because stories allow space for all seasons of life, they woo us in mysterious ways and we catch ourselves listening with held breath. Stories affirm the reality of the hard and fluctuating seasons we encounter. They encourage us to us to embrace our own seasons. They make us feel seen.
September 10, 2019 | Case Study
By casting Misty Copeland’s painful but bold and victorious story at the forefront of its brand, Under Armour has established itself as a sportswear company for women of all bodies, backgrounds, and experiences.
August 23, 2019 | Storytelling
Lead with story and watch as people—consumers, donors, students—move in closer as they are inspired to unearth and begin unpacking boxes of their own.
August 9, 2019 | Book Reviews
Bill Gates and Barack Obama have praised Desmond’s story-based approach. The book has sold countless copies and stands as a widely acclaimed New York Times bestseller. It has opened the eyes of many to the true underlying currents of poverty as well as giving faces and names to statistics and numbers.