Storytelling

For an Emotional Connection, Turn the Stats into a Story.


Recently, our CEO and chief optimist, Jon Budington, was preparing for a trip to New York. When he checked the weather, to know what to pack, he was presented with the graphic below.

Infographics don't tell the full story to donors

He determined that it might rain, and it might be sunny, and it would be pretty toasty but also, maybe cool? He wasn’t sure what to wear, at what part of the day, and when it would rain. So he pondered it for a while and turned the forecast into a short narrative. Instead of facts and icons, a mini-story. Clearer, more valuable, and more impactful.

Stories are more engaging to donors

No doubt you have many facts and figures you need to present to your donors and prospective donors. And it’s probably safe to assume that you put them into charts and graphs and lists and include them in your endowment or impact reports. But it would also be fair to say that they’re not particularly inviting. Or interesting. And they certainly have no emotional impact.

That same data, though, is part of a larger narrative. About donations, investments, and impact. Where those funds went. Who they helped. And what that aid meant to the beneficiaries. It’s powerful, memorable, and moving. And it inspires people to take action.

Like give. Or give again.

And it’s what storytelling is all about.

The human brain is hardwired to embrace stories, not facts. Gathering those stories, curating them, tagging and sharing them is why we built our storytelling software, Mythos. What can make your life easier can also make your reports more engaging.

Your donors and prospective donors deserve nothing less.


About the Author

Robb Hoffheins

Robb has been with Mythos since we created the product as a platform. He leads our marketing efforts and ensures that the features we add and services we offer through the platform meet our customers needs. Connect with Robb on LinkedIn.

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