Reading scientific explanations clothed in the language of humanity helped me to view food and the concept of nutrition differently. I started talking to myself with a new compassion. I even fell into the habit of verbally encouraging my legs during long runs. I had a driving sense of empathy for the bacterial cosmos in my body.
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Category: Book Reviews
“Brian found a salamander in the woods. It was a little orange salamander that crawled through the dried leaves of the forest floor. The salamander was warm and cozy in the boy’s hand. ‘Come live with me,’ Brian said. He took the salamander home.”
A brand has a higher chance of inciting a donor’s empathy and, subsequently, future charitable giving the more it resonates with the donor’s personal beliefs, goals, and preferences. For this reason it is critical to tell relevant, emotionally-charged stories and to match the right ones with the right people.
Bill Gates and Barack Obama have praised Desmond’s story-based approach. The book has sold countless copies and stands as a widely acclaimed New York Times bestseller. It has opened the eyes of many to the true underlying currents of poverty as well as giving faces and names to statistics and numbers.
Stories can be a powerful way to engage an audience. However, story alone may limit your ability to retain attention or generate engagement. Narrative, on the other hand, can be a more powerful vehicle to amplify impact. Through narrative you generate interest, retain attention, and spark engagement.