There is no celebration too large or far-reaching which cannot be traced back to the tendrils of individual stories. Nujeen reminds us how powerful a story can be and enfleshes National Geographic’s exploratory, limitless vision.
Our latest storytelling insights and Mythos software updates
Category: Case Study
By casting Misty Copeland’s painful but bold and victorious story at the forefront of its brand, Under Armour has established itself as a sportswear company for women of all bodies, backgrounds, and experiences.
Building a strong brand is critical. But maintaining a strong brand requires an acute awareness of your changing audience and its needs. A brand’s narrative must be about more than achieving sales targets or marketing metrics if it wants to remain relevant and effective in the minds of its consumers.