Imitation is a key concept involved in the process of empathy, though it is sometimes also known as motor mimicry. It refers to your brain’s capacity to match the patterns of neural activity as perceived in another individual.
Our latest storytelling insights and Mythos software updates
The words of a story are saturated with meaning thanks to the left and right cerebral hemispheres. These two halves of the brain are crucial for the telling and receiving of stories. While each hemisphere specializes in different functions, they work together with irreplaceable cohesion in an ever-evolving dance.
In order to breathe life, which the donor most assuredly deserves to receive, into an impact report, we must turn our attention and energy to the craft and transmission of individual stories.
Occasionally, we find ourselves caught up in the belief that we must present a flawless exterior to the world. But when we are unwilling to be honest about the frayed edges of our own stories, we isolate ourselves from others.
Impact stories are sacred works of art because they are the result of something that would not be without the generosity of a benefactor. The beauty of humanity lies within their intricate enfoldings, whether embellished or mundane, waiting to be revealed.
Reporting to your constituents with individually relevant beneficiary impact stories has a distinct and positive impact on donor engagement, intent to give, and actual giving. And in this day and age, the number and frequency of communications that donors and potential donors receive is truly mind boggling.
Influencing propensity to give is critical if you want to increase donations. The science shows that infographics and statistics are not very effective in moving the needle. However, individually relevant impact stories delivered with the Mythos software will move the needle.
What does oxytocin have to do with impact stories? Research conducted by renowned neuroeconomist, Paul J. Zak, showed that oxytocin, sometimes called the “love hormone”, and cortisol, a hormone released during times of stress, increase the propensity for people to be generous.
The answer might surprise you. None of them ever wrote anything. The world has nearly 2.5 billion Christians and half a billion Buddhists. Socrates and Confucius developed the pillars of Western and Eastern philosophy respectively. How could we practice the teachings of these men if they never wrote a word down?
Recently, our CEO and chief optimist, Jon Budington, was preparing for a trip to New York. When he checked the weather, to know what to pack, he was presented with an infographic that…wasn’t very helpful. So he turned it into a narrative that was.