September 7, 2018 | Storytelling
The words of a story are saturated with meaning thanks to the left and right cerebral hemispheres. These two halves of the brain are crucial for the telling and receiving of stories. While each hemisphere specializes in different functions, they work together with irreplaceable cohesion in an ever-evolving dance.
empathy impact stories science of storytelling
August 7, 2018 | Storytelling
In order to breathe life, which the donor most assuredly deserves to receive, into an impact report, we must turn our attention and energy to the craft and transmission of individual stories.
July 26, 2018 | Storytelling
In 1922, Margery Williams published The Velveteen Rabbit. Perhaps this book sounds familiar due to its wide acclaim or, maybe, it infused your childhood dreams as a bedtime read. Either way, Williams’ message remains profound and salient today. Lying on the floor of a child’s bedroom, the Velveteen Rabbit asks the wisest nursery toy, the […]
favorite books storytelling
July 11, 2018 | Storytelling
Impact stories are sacred works of art because they are the result of something that would not be without the generosity of a benefactor. The beauty of humanity lies within their intricate enfoldings, whether embellished or mundane, waiting to be revealed.
impact stories storytelling
June 29, 2018 | Storytelling
Reporting to your constituents with individually relevant beneficiary impact stories has a distinct and positive impact on donor engagement, intent to give, and actual giving. And in this day and age, the number and frequency of communications that donors and potential donors receive is truly mind boggling.
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May 15, 2018 | Storytelling
Influencing propensity to give is critical if you want to increase donations. The science shows that infographics and statistics are not very effective in moving the needle. However, individually relevant impact stories delivered with the Mythos software will move the needle.
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April 27, 2018 | Storytelling
What does oxytocin have to do with impact stories? Research conducted by renowned neuroeconomist, Paul J. Zak, showed that oxytocin, sometimes called the “love hormone”, and cortisol, a hormone released during times of stress, increase the propensity for people to be generous.
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March 14, 2018 | Storytelling
The answer might surprise you. None of them ever wrote anything. The world has nearly 2.5 billion Christians and half a billion Buddhists. Socrates and Confucius developed the pillars of Western and Eastern philosophy respectively. How could we practice the teachings of these men if they never wrote a word down?
history of storytelling impact stories storytelling
January 7, 2018 | Storytelling
Recently, our CEO and chief optimist, Jon Budington, was preparing for a trip to New York. When he checked the weather, to know what to pack, he was presented with an infographic that…wasn’t very helpful. So he turned it into a narrative that was.
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