July 24, 2019 | Case Study
Building a strong brand is critical. But maintaining a strong brand requires an acute awareness of your changing audience and its needs. A brand’s narrative must be about more than achieving sales targets or marketing metrics if it wants to remain relevant and effective in the minds of its consumers.
branding narrative storytelling
July 10, 2019 | Storytelling
When the power of visual storytelling is combined with individual relevance, a level of interest, engagement, and impression can be formed beyond that of any other means of communication.
infographics and statistics science of storytelling stories storytelling
June 24, 2019 | Storytelling
By leveraging the Ben Franklin “impact story” effect, you have a tremendous opportunity to increase your chances of getting incremental donations from existing donors.
impact stories propensity to give science of storytelling
June 10, 2019 | News & Events
The student loan crisis has gotten a lot of attention in the last few years. Given the extent of the crisis, this isn’t necessarily surprising. With an estimated $1.5 trillion in outstanding federal student loans, the problem effects many Americans every day.
generosity infographics and statistics
May 22, 2019 | Storytelling
The effect that a well-told, individually relevant story with a meaningful narrative can have on the brain is something that cannot be ignored. Especially when it comes to fund raising, donor relations, stewardship, and advancement.
cortisol impact stories oxytocin propensity to give science of storytelling storytelling
May 8, 2019 | Storytelling
To really make a lasting connection, and as a result, a fruitful engagement over time, you have to go beyond generic storytelling and make stories individually relevant. But at this point, with the number of media channels and messages that we are exposed to on a daily basis, that’s just table stakes.
April 23, 2019 | Mythos Updates
We’ve added a few small features to the survey tool in Mythos. These are things that we’ve heard from you as small improvements that would make your life a little easier–different survey names, survey duplication, and expand/collapse all survey questions.
April 8, 2019 | Mythos Updates
We’re excited to announce two new Mytho features–Survey Response Counts and Unstarted Responses. Now you can easily see the counts for unstarted, in progress, and submitted on any survey. You also now see unstarted responses in your survey response lists.
features responses search surveys
March 22, 2019 | Storytelling
Each story is like a tile in an infinitely expanding mosaic, every person contributing constantly as we engage in life and in simply being. When only certain mosaics are displayed, we lose the whole picture and deny others the right to their own stories.
stories storytelling video
March 8, 2019 | Storytelling
Stories can be a powerful way to engage an audience. However, story alone may limit your ability to retain attention or generate engagement. Narrative, on the other hand, can be a more powerful vehicle to amplify impact. Through narrative you generate interest, retain attention, and spark engagement.
audio narrative storytelling video