September 7, 2018 | Storytelling
The words of a story are saturated with meaning thanks to the left and right cerebral hemispheres. These two halves of the brain are crucial for the telling and receiving of stories. While each hemisphere specializes in different functions, they work together with irreplaceable cohesion in an ever-evolving dance.
empathy impact stories science of storytelling
August 23, 2018 | Mythos Updates
You can now make a few essential edits to any image attached to a Mythos story. Often times photos received through surveys aren’t exactly the size you might need or aren’t cropped to really show the content that you want to highlight. You can now make those edits right from within Mythos.
features media workflow
August 7, 2018 | Storytelling
In order to breathe life, which the donor most assuredly deserves to receive, into an impact report, we must turn our attention and energy to the craft and transmission of individual stories.
July 26, 2018 | Storytelling
In 1922, Margery Williams published The Velveteen Rabbit. Perhaps this book sounds familiar due to its wide acclaim or, maybe, it infused your childhood dreams as a bedtime read. Either way, Williams’ message remains profound and salient today. Lying on the floor of a child’s bedroom, the Velveteen Rabbit asks the wisest nursery toy, the […]
favorite books storytelling
July 18, 2018 | Mythos Updates
When sending out surveys, you can now allow recipients to submit more than one response to the same survey. This is useful, for example, when you have a beneficiary that has received funds from more than one donor or scholarships and you want to report to each individual donor in a personalized way.
features responses surveys
July 11, 2018 | Storytelling
Impact stories are sacred works of art because they are the result of something that would not be without the generosity of a benefactor. The beauty of humanity lies within their intricate enfoldings, whether embellished or mundane, waiting to be revealed.
impact stories storytelling
June 29, 2018 | Storytelling
In this day and age, the number and frequency of communications that donors and potential donors receive is truly mind boggling. It’s all competition for you and your organizations message but you have the advantage–your donors, alumnus, and prospects (should) have some significant connection to your cause.
infographics and statistics propensity to give research science of storytelling storytelling
May 25, 2018 | Mythos Updates
When creating a new survey, you can now preview the survey as you are configuring it without having to set the status of the survey to “Open”. This is useful since you don’t want someone to inadvertently access your survey before you are done completing and confirming its setup.
May 15, 2018 | Storytelling
Influencing propensity to give is critical if you want to increase donations. The science shows that infographics and statistics are not very effective in moving the needle. However, individually relevant impact stories delivered with the Mythos software will move the needle.
identifiable victim effect impact stories infographics and statistics propensity to give science of storytelling storytelling
April 27, 2018 | Storytelling
What does oxytocin have to do with impact stories? Research conducted by renowned neuroeconomist, Paul J. Zak, showed that oxytocin, sometimes called the “love hormone”, and cortisol, a hormone released during times of stress, increase the propensity for people to be generous.
cortisol generosity oxytocin research science of storytelling storytelling