Bill Gates and Barack Obama have praised Desmond’s story-based approach. The book has sold countless copies and stands as a widely acclaimed New York Times bestseller. It has opened the eyes of many to the true underlying currents of poverty as well as giving faces and names to statistics and numbers.
Our latest storytelling insights and Mythos software updates
Building a strong brand is critical. But maintaining a strong brand requires an acute awareness of your changing audience and its needs. A brand’s narrative must be about more than achieving sales targets or marketing metrics if it wants to remain relevant and effective in the minds of its consumers.
When the power of visual storytelling is combined with individual relevance, a level of interest, engagement, and impression can be formed beyond that of any other means of communication.
By leveraging the Ben Franklin “impact story” effect, you have a tremendous opportunity to increase your chances of getting incremental donations from existing donors.
The student loan crisis has gotten a lot of attention in the last few years. Given the extent of the crisis, this isn’t necessarily surprising. With an estimated $1.5 trillion in outstanding federal student loans, the problem effects many Americans every day.
The effect that a well-told, individually relevant story with a meaningful narrative can have on the brain is something that cannot be ignored. Especially when it comes to fund raising, donor relations, stewardship, and advancement.
To really make a lasting connection, and as a result, a fruitful engagement over time, you have to go beyond generic storytelling and make stories individually relevant. But at this point, with the number of media channels and messages that we are exposed to on a daily basis, that’s just table stakes.
April 23, 2019 | Mythos Updates
We’ve added a few small features to the survey tool in Mythos. These are things that we’ve heard from you as small improvements that would make your life a little easier–different survey names, survey duplication, and expand/collapse all survey questions.
April 8, 2019 | Mythos Updates
We’re excited to announce two new Mytho features–Survey Response Counts and Unstarted Responses. Now you can easily see the counts for unstarted, in progress, and submitted on any survey. You also now see unstarted responses in your survey response lists.
Each story is like a tile in an infinitely expanding mosaic, every person contributing constantly as we engage in life and in simply being. When only certain mosaics are displayed, we lose the whole picture and deny others the right to their own stories.