Stories can be a powerful way to engage an audience. However, story alone may limit your ability to retain attention or generate engagement. Narrative, on the other hand, can be a more powerful vehicle to amplify impact. Through narrative you generate interest, retain attention, and spark engagement.
Our latest storytelling insights and Mythos software updates
February 8, 2019 | News & Events
U.S. colleges raised $46.7 billion in the 12 months through June 2018, the ninth straight record year, as the lengthy bull market for stocks helped spur contributions.
January 23, 2019 | Storytelling
Narrative transportation is the experience of being transported to the world of a story. Being “transported” means having an emotional reaction, significant mental imagery about the story, and some degree of loss of awareness of your surroundings.
January 11, 2019 | Storytelling
Babies have the potential to recognize a sense of connection and being wanted starting as early as seven months. From the get-go, we require connection. It is responsible for ordering how we will perceive and interpret our role in the world. This inclination or, rather, this need, is truly hardwired into us.
December 27, 2018 | Storytelling
With many millions of social media followers and two published books, both of which made the New York Times Nonfiction Bestseller List, and the ability to raise $2.3 million in 96 hours, Brandon Stanton has discovered the power of storytelling.
December 12, 2018 | Storytelling
The world is composed of walking stories, of waking stories. From the homeless man living meal to meal to the CEO sitting in a high-rise office, everyone bears a story. Like mosaics, a billion little different tiles give shape to our beings—our desires, aspirations, fears, joys, disappointments, habits, inclinations.
November 29, 2018 | Storytelling
The western world has an unfortunate history of elevating the world of facts and hard numbers to the detriment of words. They are frequently viewed as less deserving of attention but the reality is, we owe our lives to stories, the symphonies of words.
November 13, 2018 | Storytelling
On January 6, 1941, President Roosevelt made his State of the Union address, aired against the backdrop of London smoking from an especially horrific German air raid earlier that evening. His address was powerful and would especially grow in relevance several months later with the attack on Pearl Harbor.
October 25, 2018 | Mythos Updates
Mythos makes the workflow of collecting, curating, and sharing impact stories as easy and efficient as possible. With Preset Image Cropping Aspect Ratios, you can quickly and easily crop any image to the exact size you need. With Profile Autocomplete, you can quickly set your Profile label and ensure it’s consistent.
October 9, 2018 | Letters from the C.E.O.
I’m terrible with names. My wife Susannah blames me but I blame my hippocampus. If you are not familiar with the hippocampus, it’s the seahorse-shaped part of our brain that gives us episodic memory and relates our facts to our experiences. And mine is broken.