Bill Gates and Barack Obama have praised Desmond’s story-based approach. The book has sold countless copies and stands as a widely acclaimed New York Times bestseller. It has opened the eyes of many to the true underlying currents of poverty as well as giving faces and names to statistics and numbers.
Our latest storytelling insights and Mythos software updates
Tag: favorite books
Stories can be a powerful way to engage an audience. However, story alone may limit your ability to retain attention or generate engagement. Narrative, on the other hand, can be a more powerful vehicle to amplify impact. Through narrative you generate interest, retain attention, and spark engagement.
Narrative transportation is the experience of being transported to the world of a story. Being “transported” means having an emotional reaction, significant mental imagery about the story, and some degree of loss of awareness of your surroundings.
Babies have the potential to recognize a sense of connection and being wanted starting as early as seven months. From the get-go, we require connection. It is responsible for ordering how we will perceive and interpret our role in the world. This inclination or, rather, this need, is truly hardwired into us.
The world is composed of walking stories, of waking stories. From the homeless man living meal to meal to the CEO sitting in a high-rise office, everyone bears a story. Like mosaics, a billion little different tiles give shape to our beings—our desires, aspirations, fears, joys, disappointments, habits, inclinations.
I’m terrible with names. My wife Susannah blames me but I blame my hippocampus. If you are not familiar with the hippocampus, it’s the seahorse-shaped part of our brain that gives us episodic memory and relates our facts to our experiences. And mine is broken.
Occasionally, we find ourselves caught up in the belief that we must present a flawless exterior to the world. But when we are unwilling to be honest about the frayed edges of our own stories, we isolate ourselves from others.