Stories can be a powerful way to engage an audience. However, story alone may limit your ability to retain attention or generate engagement. Narrative, on the other hand, can be a more powerful vehicle to amplify impact. Through narrative you generate interest, retain attention, and spark engagement.
Our latest storytelling insights and Mythos software updates
Tag: favorite books
January 23, 2019 | Storytelling
Narrative transportation is the experience of being transported to the world of a story. Being “transported” means having an emotional reaction, significant mental imagery about the story, and some degree of loss of awareness of your surroundings.
January 11, 2019 | Storytelling
Babies have the potential to recognize a sense of connection and being wanted starting as early as seven months. From the get-go, we require connection. It is responsible for ordering how we will perceive and interpret our role in the world. This inclination or, rather, this need, is truly hardwired into us.
December 12, 2018 | Storytelling
The world is composed of walking stories, of waking stories. From the homeless man living meal to meal to the CEO sitting in a high-rise office, everyone bears a story. Like mosaics, a billion little different tiles give shape to our beings—our desires, aspirations, fears, joys, disappointments, habits, inclinations.
October 9, 2018 | Letters from the C.E.O.
I’m terrible with names. My wife Susannah blames me but I blame my hippocampus. If you are not familiar with the hippocampus, it’s the seahorse-shaped part of our brain that gives us episodic memory and relates our facts to our experiences. And mine is broken.
July 26, 2018 | Storytelling
In 1922, Margery Williams published The Velveteen Rabbit. Perhaps this book sounds familiar due to its wide acclaim or, maybe, it infused your childhood dreams as a bedtime read. Either way, Williams’ message remains profound and salient today. Lying on the floor of a child’s bedroom, the Velveteen Rabbit asks the wisest nursery toy, the […]