By leveraging the Ben Franklin “impact story” effect, you have a tremendous opportunity to increase your chances of getting incremental donations from existing donors.
Our latest storytelling insights and Mythos software updates
Tag: impact stories
The effect that a well-told, individually relevant story with a meaningful narrative can have on the brain is something that cannot be ignored. Especially when it comes to fund raising, donor relations, stewardship, and advancement.
Stories can be a powerful way to engage an audience. However, story alone may limit your ability to retain attention or generate engagement. Narrative, on the other hand, can be a more powerful vehicle to amplify impact. Through narrative you generate interest, retain attention, and spark engagement.
I’m terrible with names. My wife Susannah blames me but I blame my hippocampus. If you are not familiar with the hippocampus, it’s the seahorse-shaped part of our brain that gives us episodic memory and relates our facts to our experiences. And mine is broken.
Imitation is a key concept involved in the process of empathy, though it is sometimes also known as motor mimicry. It refers to your brain’s capacity to match the patterns of neural activity as perceived in another individual.
The words of a story are saturated with meaning thanks to the left and right cerebral hemispheres. These two halves of the brain are crucial for the telling and receiving of stories. While each hemisphere specializes in different functions, they work together with irreplaceable cohesion in an ever-evolving dance.
Impact stories are sacred works of art because they are the result of something that would not be without the generosity of a benefactor. The beauty of humanity lies within their intricate enfoldings, whether embellished or mundane, waiting to be revealed.
Influencing propensity to give is critical if you want to increase donations. The science shows that infographics and statistics are not very effective in moving the needle. However, individually relevant impact stories delivered with the Mythos software will move the needle.
The answer might surprise you. None of them ever wrote anything. The world has nearly 2.5 billion Christians and half a billion Buddhists. Socrates and Confucius developed the pillars of Western and Eastern philosophy respectively. How could we practice the teachings of these men if they never wrote a word down?
One of the primary goals of Mythos is to make it easier for you to gather as many impact stories as possible. The idea being that the more stories you have, the more likely it is that you’ll have a story to tell to an existing or a prospective donor. These are the ways Mythos helps you do just that.