Bill Gates and Barack Obama have praised Desmond’s story-based approach. The book has sold countless copies and stands as a widely acclaimed New York Times bestseller. It has opened the eyes of many to the true underlying currents of poverty as well as giving faces and names to statistics and numbers.
Our latest storytelling insights and MYTHOS ® software updates
Tag: infographics and statistics
When the power of visual storytelling is combined with individual relevance, a level of interest, engagement, and impression can be formed beyond that of any other means of communication.
The student loan crisis has gotten a lot of attention in the last few years. Given the extent of the crisis, this isn’t necessarily surprising. With an estimated $1.5 trillion in outstanding federal student loans, the problem effects many Americans every day.
U.S. colleges raised $46.7 billion in the 12 months through June 2018, the ninth straight record year, as the lengthy bull market for stocks helped spur contributions.
Reporting to your constituents with individually relevant beneficiary impact stories has a distinct and positive impact on donor engagement, intent to give, and actual giving. And in this day and age, the number and frequency of communications that donors and potential donors receive is truly mind boggling.
Influencing propensity to give is critical if you want to increase donations. The science shows that infographics and statistics are not very effective in moving the needle. However, individually relevant impact stories delivered with the Mythos software will move the needle.
Recently, our CEO and chief optimist, Jon Budington, was preparing for a trip to New York. When he checked the weather, to know what to pack, he was presented with an infographic that…wasn’t very helpful. So he turned it into a narrative that was.