Reading scientific explanations clothed in the language of humanity helped me to view food and the concept of nutrition differently. I started talking to myself with a new compassion. I even fell into the habit of verbally encouraging my legs during long runs. I had a driving sense of empathy for the bacterial cosmos in my body.
Our latest storytelling insights and Mythos software updates
There is no celebration too large or far-reaching which cannot be traced back to the tendrils of individual stories. Nujeen reminds us how powerful a story can be and enfleshes National Geographic’s exploratory, limitless vision.
Because we know a good narrative when we hear or read it. We know it immediately. It fills the caverns of our minds and echoes down the corridors of our veins. It resounds off everything and the air brims over with it.
Building a strong brand is critical. But maintaining a strong brand requires an acute awareness of your changing audience and its needs. A brand’s narrative must be about more than achieving sales targets or marketing metrics if it wants to remain relevant and effective in the minds of its consumers.
To really make a lasting connection, and as a result, a fruitful engagement over time, you have to go beyond generic storytelling and make stories individually relevant. But at this point, with the number of media channels and messages that we are exposed to on a daily basis, that’s just table stakes.
Stories can be a powerful way to engage an audience. However, story alone may limit your ability to retain attention or generate engagement. Narrative, on the other hand, can be a more powerful vehicle to amplify impact. Through narrative you generate interest, retain attention, and spark engagement.