October 24, 2019 | Storytelling
Because we know a good narrative when we hear or read it. We know it immediately. It fills the caverns of our minds and echoes down the corridors of our veins. It resounds off everything and the air brims over with it.
July 24, 2019 | Case Study
Building a strong brand is critical. But maintaining a strong brand requires an acute awareness of your changing audience and its needs. A brand’s narrative must be about more than achieving sales targets or marketing metrics if it wants to remain relevant and effective in the minds of its consumers.
branding narrative storytelling
May 8, 2019 | Storytelling
To really make a lasting connection, and as a result, a fruitful engagement over time, you have to go beyond generic storytelling and make stories individually relevant. But at this point, with the number of media channels and messages that we are exposed to on a daily basis, that’s just table stakes.
March 8, 2019 | Storytelling
Stories can be a powerful way to engage an audience. However, story alone may limit your ability to retain attention or generate engagement. Narrative, on the other hand, can be a more powerful vehicle to amplify impact. Through narrative you generate interest, retain attention, and spark engagement.
audio narrative storytelling video