The effect that a well-told, individually relevant story with a meaningful narrative can have on the brain is something that cannot be ignored. Especially when it comes to fund raising, donor relations, stewardship, and advancement.
Our latest storytelling insights and Mythos software updates
What does oxytocin have to do with impact stories? Research conducted by renowned neuroeconomist, Paul J. Zak, showed that oxytocin, sometimes called the “love hormone”, and cortisol, a hormone released during times of stress, increase the propensity for people to be generous.