Narrative transportation is the experience of being transported to the world of a story. Being “transported” means having an emotional reaction, significant mental imagery about the story, and some degree of loss of awareness of your surroundings.
Our latest storytelling insights and Mythos software updates
Reporting to your constituents with individually relevant beneficiary impact stories has a distinct and positive impact on donor engagement, intent to give, and actual giving. And in this day and age, the number and frequency of communications that donors and potential donors receive is truly mind boggling.
What does oxytocin have to do with impact stories? Research conducted by renowned neuroeconomist, Paul J. Zak, showed that oxytocin, sometimes called the “love hormone”, and cortisol, a hormone released during times of stress, increase the propensity for people to be generous.