January 23, 2019 | Storytelling
Narrative transportation is the experience of being transported to the world of a story. Being “transported” means having an emotional reaction, significant mental imagery about the story, and some degree of loss of awareness of your surroundings.
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June 29, 2018 | Storytelling
In this day and age, the number and frequency of communications that donors and potential donors receive is truly mind boggling. It’s all competition for you and your organizations message but you have the advantage–your donors, alumnus, and prospects (should) have some significant connection to your cause.
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April 27, 2018 | Storytelling
What does oxytocin have to do with impact stories? Research conducted by renowned neuroeconomist, Paul J. Zak, showed that oxytocin, sometimes called the “love hormone”, and cortisol, a hormone released during times of stress, increase the propensity for people to be generous.
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