June 29, 2018 | Storytelling
In this day and age, the number and frequency of communications that donors and potential donors receive is truly mind boggling. It’s all competition for you and your organizations message but you have the advantage–your donors, alumnus, and prospects (should) have some significant connection to your cause.
infographics and statistics propensity to give research science of storytelling storytelling
April 27, 2018 | Storytelling
What does oxytocin have to do with impact stories? Research conducted by renowned neuroeconomist, Paul J. Zak, showed that oxytocin, sometimes called the “love hormone”, and cortisol, a hormone released during times of stress, increase the propensity for people to be generous.
cortisol generosity oxytocin research science of storytelling storytelling