November 29, 2018 | Storytelling
The western world has an unfortunate history of elevating the world of facts and hard numbers to the detriment of words. They are frequently viewed as less deserving of attention but the reality is, we owe our lives to stories, the symphonies of words.
November 13, 2018 | Storytelling
On January 6, 1941, President Roosevelt made his State of the Union address, aired against the backdrop of London smoking from an especially horrific German air raid earlier that evening. Roosevelt summoned the forces of American democracy saying, “In the future days, which we seek to make secure, we look forward to a world founded […]
history of storytelling stories storytelling
October 9, 2018 | Letters from the C.E.O.
I’m terrible with names. My wife Susannah blames me but I blame my hippocampus. If you are not familiar with the hippocampus, it’s the seahorse-shaped part of our brain that gives us episodic memory and relates our facts to our experiences. And mine is broken.
favorite books impact stories science of storytelling stories storytelling
August 7, 2018 | Storytelling
In order to breathe life, which the donor most assuredly deserves to receive, into an impact report, we must turn our attention and energy to the craft and transmission of individual stories.
July 26, 2018 | Storytelling
In 1922, Margery Williams published The Velveteen Rabbit. Perhaps this book sounds familiar due to its wide acclaim or, maybe, it infused your childhood dreams as a bedtime read. Either way, Williams’ message remains profound and salient today. Lying on the floor of a child’s bedroom, the Velveteen Rabbit asks the wisest nursery toy, the […]
favorite books storytelling
July 11, 2018 | Storytelling
Impact stories are sacred works of art because they are the result of something that would not be without the generosity of a benefactor. The beauty of humanity lies within their intricate enfoldings, whether embellished or mundane, waiting to be revealed.
impact stories storytelling
June 29, 2018 | Storytelling
In this day and age, the number and frequency of communications that donors and potential donors receive is truly mind boggling. It’s all competition for you and your organizations message but you have the advantage–your donors, alumnus, and prospects (should) have some significant connection to your cause.
infographics and statistics propensity to give research science of storytelling storytelling
May 15, 2018 | Storytelling
Influencing propensity to give is critical if you want to increase donations. The science shows that infographics and statistics are not very effective in moving the needle. However, individually relevant impact stories delivered with the Mythos software will move the needle.
identifiable victim effect impact stories infographics and statistics propensity to give science of storytelling storytelling
April 27, 2018 | Storytelling
What does oxytocin have to do with impact stories? Research conducted by renowned neuroeconomist, Paul J. Zak, showed that oxytocin, sometimes called the “love hormone”, and cortisol, a hormone released during times of stress, increase the propensity for people to be generous.
cortisol generosity oxytocin research science of storytelling storytelling
March 14, 2018 | Storytelling
The answer might surprise you. None of them ever wrote anything. The world has nearly 2.5 billion Christians and half a billion Buddhists. Socrates and Confucius developed the pillars of Western and Eastern philosophy respectively. How could we practice the teachings of these men if they never wrote a word down?
history of storytelling impact stories storytelling