About Content Tagging

Mythos helps you tell impact stories with content tagging.Mythos makes sharing individually relevant impact stories easy with content tagging. Tags get applied to your impact stories as they come in via surveys and then again as you edit them.

The primary benefit of tagging is that it allows you to easily align stories with donors based on what you know about them. Additionally, it is one important component of how Mythos structures your “data” (including impact stories) in order to make the process of producing communications easier and less costly.

When a survey is created in Mythos, you can specify default tags. Default tags are usually things like fund type, fiscal year, audience (whomever you’re sending the survey to), campaign, etc. You can think of default tags as the way you group your stories in a general way. They are the first level of being able to align your stories to your donors.

The next level of tagging is automatic tagging. Automatic tagging happens when a beneficiary provides answers to certain questions on the survey. For example, they are generally used to tag things like scholarship, school, major, state, class year, sport, etc. This is the next level of narrowing the ability to align stories to donors.

And finally, there is editorial tagging. This generally happens during the editing process and is manually applied by an editor when proofing. This is the final and most granular way in which you can align your impact stories to donor interests. For example, if a beneficiary mentions a specific club or program in their longer form answers, an editor can apply a tag for that and by doing that enable that story to be told to a donor that was in that club or program.

Learn more about how Mythos works or view the demo video.

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